A newcomer to the Celebrity 100, Lady Gaga broke down the door to fame with outlandish outfits and quirky videos, including one that featured her and Beyonce poisoning an unappreciative boyfriend. Bringing in an estimated $31 million with a 106-date tour that grossed $95 million, she is also a marketer's dream, teaming up with Polaroid, Virgin Mobile, Monster Cable and Viva Glam.
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